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Email Marketing BasicsThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for consumers’ attention is shifting from ad placement in newspapers, to Website traffic. The question is how can dealerships effectively and affordably drive consumers to their Websites to generate quality leads?Permission-based email marketing is a proven method of delivering consumers to dealer Web... Read More |
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Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at the same time, dramatically increasing acceptance rates, and your bottom line. This is quickly becoming a reality for many dealers.A dismal forecastCredit turmoil, rising fuel costs, and a softening ec... Read More |
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