Hard leads are good to come by and we all know that the most qualified leads come directly from your own Website. There is a fish at the end of this line. To obtain high-volume, high-quality leads, you have to drive traffic on your Website. And to garner the traffic to your site you need to provide the information that vehicle shoppers are looking for. Tools like vehicle configurators and inventory search features rank high among consumers searching for information on a dealers Website.

According to Forrester Research, the best dealers are getting 25 percent of their sales from online leads. Nearly everyone who is buying a new car is also looking to unload a used vehicle and thats where the online process begins. According to J.D. Power and Associates, one in three car-buyers begin their online vehicle shopping process at Kelley Blue Books kbb.com. According to their vice president of dealer strategy, Mike Romano, that makes Blue Book trade-in values one of the most sought after pieces of information on the Internet today. At the recent NADA show in Orlando, Kelley Blue Book launched a new Internet-based solution for getting these active shoppers to a dealers Website and quickly converting them to active leads, called LeadDriver.

LeadDriver seamlessly integrates Kelley Blue Book Trade-In values within the dealers Website while capturing leads. In addition to the car shoppers contact information, LeadDriver provides dealers with information on the car shoppers trade-in vehicle (including Kelley Blue Books trade-in value) and new vehicle(s) of interest.

LeadDriver helps turn car shoppers into buyers by keeping consumers on the dealers site, presenting recognizable Kelley Blue Book information and Trade-In values, and allowing the dealer to customize links driving shoppers to other areas of their site.

LeadDriver trade-in highlights

·- Recognized Kelley Blue Book branded logos and links on a dealers Website drive car shoppers into the LeadDriver interface on the dealers Website.

·- Kelley Blue Book Trade-In Values are displayed directly within the dealers Website.

·- Easily customizable interface, messaging, and functionality to seamlessly integrate with each dealers Website.

·- Can capture car shopper lead information along with their new vehicle of interest, while simultaneously generating a vehicle Trade-In value report.