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Moving Pictures Motivate Car Buyers

Every day, manufacturers and dealers are shifting more of their advertising budgets from traditional to interactive media. Despite increased spending in this area, however, an answer to maximizing returns from this non-traditional media spend remains elusive.J.D. Power and Associate surveys reveal that consumers spend nearly seven hours online researching their next automobile purchases. Unfortunately, they do not spend much of that time on deale...

How To Adjust Your Advertising During This Economy

We must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifeblood of a dealerships survival and it is the only proven method to bring customers to the store. As sales soften and we see fewer buyers in our showrooms, however, we must move to guarantee that each dollar we spend is in the proper media.

How To Prepare For The Improved Automotive Market

Good business does not last forever, but neither does bad business. Throughout history, the economy has had its cycles—good and bad. The down business cycle experienced in North America this last year shows signs of improving. The recent government bailout of Fannie Mae, Freddie Mac, and others should help improve the crippled housing industry, which in turn should help automotive. If you are not positioned and ready for this new surge of business, however, you could miss the boat.Smart dealers are preparing now, while the timid and scared find new ways to cut advertising. Don’t get me wro...

Hard Leads Are Good To Come By

Hard leads are good to come by and we all know that the most qualified leads come directly from your own Website. There is a fish at the end of this line. To obtain high-volume, high-quality leads, you have to drive traffic on your Website.

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Fake Recall's Mailer Raises Issues

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