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Moving Pictures Motivate Car BuyersEvery day, manufacturers and dealers are shifting more of their advertising budgets from traditional to interactive media. Despite increased spending in this area, however, an answer to maximizing returns from this non-traditional media spend remains elusive.J.D. Power and Associate surveys reveal that consumers spend nearly seven hours online researching their next automobile purchases. Unfortunately, they do not spend much of that time on deale... Read More |
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How To Adjust Your Advertising During This EconomyWe must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifeblood of a dealerships survival and it is the only proven method to bring customers to the store. As sales soften and we see fewer buyers in our showrooms, however, we must move to guarantee that each dollar we spend is in the proper media. Read More |
