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Dealermark's Top Stories
Red Flag Rules And The Dealership
While dealerships have been given a small delay in the deadline for compliance, the lenders have not. In order for lenders to be compliant with the “Address Discrepancy Rule” part of the Fair and Accurate Credit Transaction Act (FACTA) of 2003 regulators may start to ask dealerships to supply a copy of their written policies and procedures. This situation creates many questions for dealers. Read more
Five Tips For Branding And Enhancing Your Online Presence
Ask ten marketers to define ‘brand’ and you’re likely to end up with twenty definitions. To some, it might be as simple as a legal trademark. For others, however, the definition can run much deeper. Read more
Taking Aim At Profits
It has been said, you are only good or bad by comparison. That is why you must compare your processes to benchmark dealers and be prepared to give service that is superior to your competition. Read more
Targeting Moms? Consider Streamlining Your Media Strategy
Performics and ROI Research recently teamed up to survey 1,000 moms in order to deepen their understanding of their online research and purchase behavior. The survey’s findings make quite a case for dealers interested in reaching moms to streamline media buys into two primary channels—TV and online. Read more
Top Ten Ways To Waste Your Automotive Search Engine Marketing Budget
We have handled millions of ad impressions for our clients and taken over our share of mismanaged accounts from other service providers, including some larger companies that claimed to be experts in search engine marketing for automotive dealers. Here is our top 10 list of mistakes, along with Read more
Let the Gloom And Doom Make Way For Positive Outlooks!
Call it success stories or whatever you wish, but I think it is time that our readers and “car guys” as a whole make a concerted effort to seek out something positive about this industry. Read more
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Email Marketing BasicsThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for consumers’ attention is shifting from ad placement in newspapers, to Website traffic. The question is how can dealerships effectively and affordably dr... Read More |
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Latest News
Special Finance Is SpecialThe decline in the automotive industry over the past few months has brought difficulties that challenge everyone in the auto industry. For some, it is nearly impossible to sell cars right now because of the loss of lot traffic and lack of interest in their products. All of our interactions with deal... Read More |
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How To Adjust Your Advertising During This EconomyWe must all get smarter about how we spend our budgets during these uncertain times in the car business. Advertising remains the lifebl... Read More |
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Ultimate Fighting Is A Lot Like Running A DealershipOur Company recently had the opportunity to sponsor Mixed Martial Arts and Ultimate Fighter Rameu Thierry Sokoudjou, AKA “The African... Read More |
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You Can Never Have Too Many LeadsDealerships are generating more leads from their own Websites than ever before. The question is: Does that mean it’s time to forgo th... Read More |
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Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the ... Read More |
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Dealermark Spotlights
Weathering The Storm With Automated Negotiation ToolsImagine a seamlessly executed auto sale that eliminates walk away points, caters to each customer’s specific loan requirements, and accelerates the closing process. Then imagine at the same time matching even the most challenging loan requests at t... Readmore |
Do You Know What Makes Your Customers Buy?There is a reason why working a database is called ‘data-mining.’ Worked properly, you’ll find golden sales opportunities right inside your own database. The average dealership, for example, has more than 15,000 unique prospects in their databa... Readmore |
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Popular News
Email Marketing BasicsThere is no question that more and more consumers are beginning their car purchase in the comfort of their own homes by going online. Competition for ... Read More |